SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!

SEO Services Pricing – How Much Do You Have to Pay for SEO?

Preface to SEO Service Prices

In support of any business transaction or purchase, it is so realistic that you should only spend your money when you feel comfortable. And your comfort zone varies on so many dependencies such as how well you know about the business and its marketing system, especially internet marketing & SEO services etc. A quality SEO service is the combination of estimated time duration, dedication, effort, strategy, technique, method, skill, and experience. The reality is that generally it’s not a hard work, but doesn’t imply that it’s too easy.

Necessity of SEO Services

SEO services are generally can help your business to grow faster than any other medium or method. As per Google strategy, businesses that use the web are more likely to grow faster than any other businesses that don’t. Basically SEO is not a cost but an investment that will help your business using the web more effectively & efficiently and get a greater return from your online outlay.

Set Yourself a Realistic Marketing Budget and Goal

Don’t think you will pay $100 and overnight you will make thousands. Instead, create a logical budget depending on your marketing strategy, competitive industrial environment, project outline, and a length of time. It is forever that “cheaper does not always mean better”.

Most of the SEO service providers & engineers are not going to be cheaper, but well worth in every dollar spent. In case of other marketing and advertising platforms, such as television broadcast advertising, print advertising, large trade show or fair booth advertising etc., search engine optimization is one of the most efficient and trustworthy methods for the development of your business. Prices of SEO services in between $4,999 to $24,999(varies on place to place), which is far more economical and cheaper than any other marketing & advertising platforms. Now it comes out on top position in every step when it compared to other advertising platforms.

SEO Payment Models

If your business is online traffic based, you must deal out more money for search engine optimization to get more profit; how much you will pay for SEO services and to get this point, there are three different pricing models as to buy these services which is shown below:

• Hourly Consulting

• Project-based Pricing

• Monthly Retainer

SEO Services per Hour

Hour based SEO service is the most admired pricing scheme. You can pay the SEO Company or consultant in a fixed rate which goes from $19.99 to $199.99 per hour and it varies depending on number of factors such as region, size of the company, promotions etc.

SEO Services Per project

The project fees are same to contract services with some exceptions that they are custom projects created particularly for a client but pricing varies in accordance with the project. Generally there is a 30-40% down payment and the rest in predefined milestones. This method is better in cases where you are actually not sure that how many hours are needed for the given task and it is also preferable for budgeting purposes.

Monthly Services

The most successful & popular SEO campaigns are not enlarge over one month and you should agree on a monthly charge. The frequent monthly range is from $499.99 to $1499.99. In this model, clients pay a set fee for each month in exchange of a group of services. IT is the most common payment model, because it provides the greatest return on investment (ROI). Monthly retainer planning usually includes with regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization etc.

Company Services

Company is now a growing organization for Internet Marketing & SEO services. Like other SEO agencies it also uses all of these payment models with an affordable price where client satisfaction is the first priority.

At the End

At last it can be said SEO services is not an expensive service. If you take into account the benefits of it & the high return on investment, it would be clear prices are not too much and basically it varies for different reasons.

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